Led content strategy for The Maze, a fully immersive Amazon Alexa voice game that allowed fans to navigate Westworld using only their voice.

The Maze encompassed 36 voice actors, 11,000 lines of script, 60 player-generated paths, 32 ways to die, and 2 hours of unique gameplay.

In the first week, more than 10,000 fans tried to solve The Maze, and the game generated more than 500 million earned media impressions, thanks to easter eggs hidden in the game just for press.

The Maze pushed the boundaries for voice-device content, bridging the gap between new technology and the oldest form of storytelling.